Do you need for translation in your business ?
Globalization has changed the entire world. The world has become a global village. But one thing still exists, “The Great Language Barrier”.
Business can exist in any form, but when you plan to expand it and would like to grow it in other regions and countries, then language does become a hurdle for you. But thanks to those people who share love for a language that we have professionals called “Translators” in this world.
At its simplest, translation has always involved a person, a text, and some writing implement to record the output. In today’s corporations and government agencies, this act of rendering words in other languages has morphed into a major business function as these organizations strive to maximize their outreach.
* For a global presence. Companies can reach roughly 85 percent of the world’s GDP with translations into 17 languages for the top 25 economies (see Common Sense Advisory’s report, “On the Web, Some Countries Matter More than Others,” Sep07).
* More ambitious? It would take 83 languages to reach 80 percent of all the people on Planet Earth, regardless of whether they’re good prospects. Want everyone on Terra to know who you are? That will take more than 7,000 languages.
* For domestic multicultural markets. You say that you don’t do business internationally. Okay, how can you build a relationship with your neighbors who prefer speaking other languages? To maximize reach among residents of the U.S., you’ll need to adapt your content into Spanish. For firms in India pitching to the whole nation, the ante goes up to the 29 Indic languages spoken by a million or more people each (see Common Sense Advisory’s report, “India Beyond English,” May08).
Do you know that fewer than 10% of U.S. websites offer language options other than English? What would happen if you were the first in your industry to do so?
Website translation is crucial for your business to grow. Here’s why:
* 47 million Americans over the age of five speak a language other than English at home.
* More than half of all web users are outside North America.
* Fewer than 30% of people online are searching in English.
* More people are online in China than in the U.S. And the potential for smart marketers is limitless: the number of internet users in China increased 42% in 2008 and continues to grow.
To cut it short, to survive in 21st century, you will need to expand your business to other countries and help from a translator or translation company will help you do so.
Have you visited Tarjuma India Translations at www.tarjumaindia.com ? If not, then you must, because it’s your GATEWAY to Asia – the indispensable and incredible Asia which opens a gateway of progress and prosperity for you!
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